The current e-commerce market is very mature, and when it matures to the existing model, blood has flowed into a river - the market growth has seen an obvious ceiling, the total number of users is limited, the money of users is limited, and even users are becoming more and more The more shrewd and picky you are, the more resistant you are to all kinds of indiscriminate marketing activities. When the wind of the ideal life of trillions blows, everyone buys and buys. After the wind, what is the next trillion-dollar e-commerce market? ——It is idle, it is life. 01 In 2014, Alibaba was already at its peak. As the overlord of the e-commerce industry, the almighty Taobao and the ideal Tmall were all in the domestic market. 618, Double Eleven, Double Twelve, the boost of various promotions and the wave of consumption upgrades, it was the best era of e-commerce. At that time, netizens found that almost everything they needed for life could be purchased on Taobao, no matter how unpopular their needs were, and they could be satisfied.
At that time, the all-powerful phone number list Taobao had an inconspicuous channel called Taobao Second-hand, which mainly sold some things that were not used every day – it could be a kettle, a watch, or a suit. These products are characterized by a small quantity, a large variety, and random supply. They are not traditional B2C or even C-store models. Because the seller is only an individual, he takes out the things that he can't use temporarily for trading, and even Taobao stores apply for opening for the purpose of selling these things. Why choose Taobao, because the most difficult thing for individual transactions is trust, and Taobao at that time was the best platform to solve trust. These transactions are very inconspicuous when Alibaba's e-commerce is climbing to the peak, and only a few people will use it. But the data doesn't lie. The stable transaction data and the low average transaction amount attracted the attention of Taobao's early product manager .
Chen Weiye (Chu Duan). After data analysis and user research, he thought this was an opportunity. Under the wave of consumption, there will inevitably be a lot of idleness, and these idle items can completely shine. These values affect the buyer and the seller differently. The buyer needs use value and the seller needs cash value. As long as the value flows, it is a good business. Using this logic, he persuaded 8 skeptical Ali people to set up a desk in the pantry, and also arrested a few UED designers and operators. After 3 months of working every day and month, a dozen people made a A very simple second-hand trading platform, which integrates the previous Taobao second-hand and makes an independent APP.