The development of mini programs provides assistance for the promotion of social e-commerce. As a typical player of content social e-commerce, what kind of performance will Xiaohongshu perform with the help of mini programs? The author of this article analyzes the Xiaohongshu applet products and tells: the new exploration of social e-commerce under the small program outlet. Founded in 2013, Xiaohongshu is a community that shares shopping through UGC. As of January 2019, Xiaohongshu has more than 200 million users, of which the post-90s and post-95s are the most active user groups. The community generates billions of note exposures every day, covering fashion, skin care, makeup, food, travel, film and television, reading, fitness and other lifestyle fields.
According to the news on July 16, 2018: Xiaohongshu has been launched on the WeChat applet mall, and Xiaohongshu has also officially started to deploy WeChat applet. Now search for Xiaohongshu through WeChat, you can find the Xiaohongshu applet, and take advantage of the small program to see how the Xiaohongshu applet performs. Note: Unless phone number list otherwise specified in this report, mini programs are limited to WeChat mini-programs, and mini-games are WeChat mini-games. 1. Social e-commerce Due to the rapid development of China's e-commerce industry, the maturity of the mobile e-commerce industry, the gradual improvement of relevant policies and the bottlenecks in the traditional e-commerce industry, the social e-commerce industry, which relies on the
accelerated development of WeChat mini-programs, will maintain a relatively high growth rate in the future. speed, the scale continues to expand. Social e-commerce users pay attention to product quality, and are young and prefer to buy beauty and clothing shared by friends. According to iiMedia Research, the transaction volume of China's mobile shopping market will reach 5.7 trillion yuan in 2018, and it is expected to reach 6.7 trillion yuan in 2019, with an expected increase of 16.4%. At the same time, mobile e-commerce users are expected to exceed 500 million, grow to 512 million, and are expected to increase to 546 million in 2019. Xiaohongshu Mini Program Product Analysis - A New Exploration of Social E-commerce Data source: iiMedia Research Consulting China's