The second is to help business growth and lay a solid platform for long-term sustainable growth. According to the current product ideas, Douyin e-commerce will focus on the integrated navigation of the entire chain of product capabilities and self-service tools, so as to greatly improve product satisfaction. For Douyin e-commerce, which is determined to improve user experience and satisfaction, it is natural to think about problems from the perspective of businessmen/masters and solve business difficulties. The continuous growth of GMV is naturally a matter of course. To be fair, Douyin e-commerce's own product basic capacity but after more than a year of rapid development, it has formed its own unique "interest" attribute product power.
The integration of Haidian will strengthen rectification, optimize search and shopping mall functions, and penetrate the consumer mind and the content mind; Private domain traffic products will strengthen the precipitation funnel of public domain users-store/master private domain users-fans-members; The back-end side of the special leads merchant optimizes the business operation line, supports the productization of business growth methods, and continues to reduce the cost of business operation and learning; Compass is accumulating rich enough data, and will undertake some functions such as industry trend judgment and exclusive product matching of interesting e-commerce, from data presentation tools to horizontal.
Marketing tools will go out of the live broadcast room, and more refined and personalized development will be carried out. As the only platform on the new e-commerce power track of interest e-commerce, Douyin e-commerce knows more about experts, consumers, and businesses. It knows how to help platform operators from multiple levels such as strategy tactics tools with the business logic of content operation interest recommendation, to create a better business environment from the product side, and to help merchants experts capture consumer interest Preference, to achieve a new e-commerce model that integrates product and sales.