Sina News is a news information client under Sina Group. It is committed to using big data and artificial intelligence technology to provide users with a richer, scenario-based and personalized content reading experience. Sina News and Weibo have opened up a dual-platform content, data and account system, providing users with network-wide information, hot news, in-depth selection, wonderful videos, high-definition atlas and other exciting content.
Sina News has always served users' high-quality content reading needs. In addition to pushing high-quality content and highly edited special topics country email list created by various channels of Sina.com to users, Sina News also cooperates with many authoritative mainstream media such as Xinhua News Agency, People's Daily, and China Central Radio and Television Station. , to provide users with high-quality news; in addition, many leading self-media creators in different fields are invited to settle in to provide users with more high-quality long-tail content.
As of the fourth quarter of 2020, the monthly active users of Sina News APP have maintained rapid growth for 20 consecutive quarters, the number of monthly active users has reached 136 million, and the number of daily active users has exceeded 68.5 million; The average number of users exceeded 176 million; Sina Mobile's monthly ecological traffic exceeded 510 million, leading the industry.
Latest version 7.61.0
1.2 Experience environment
Device model: iphoneX
Operating system: ios14.6
Test network: Telecom 4G
1.3 Reasons for selection
As an old user of Sina News, I usually use the Sina News app as the main way to watch news, and as the first competitive analysis report of my product career, it is more appropriate to choose the app I like and familiar with for analysis.
And no app is perfect. In this market full of gunpowder smells, outstanding competitors are constantly watching their opponents' every move, and the battle for resources is imminent. If Sina News wants to catch up with its competitors, it will beat the pack. There is still a long way to go. Only by enhancing our own advantages and making up for our disadvantages can we win a broader market.