In the front, I introduced the core content modules of a business plan and the content that should be paid attention to in terms of its presentation form.
In this article, we will use two cases to show you what the structure of a business plan is.
The first case comes from Airbnb.
I believe that many of my friends should know that it is a company that makes sharing space. It is as famous as Uber in the world, and it is a leading or representative company in the sharing economy. They share many homestays around the world with many tourists.
After less than ten years of Latest Mailing Database development, their market value has now surpassed that of many global hotel industry leaders, and they may already be the second most valuable company in the world, after Marriott and SPG Starwood Group.
So let's take a look at this BP.
This BP is from the early days of Airbnb, and it is also a financing BP for its angel round. This BP is written very concisely, but its performance is also very standard, let's take a look.
On the first page of BP, what we do is presented in the form of a sentence. We are Air Bed&Breakfast and this is the first point.
2. Pain points
Second, we will directly state some needs and pain points in the current market.
At present, there is a problem when our tourists travel and stay: the price is relatively high . The hotels we live in are all of a uniform standard, and it is difficult to experience the local customs and customs. Many landlords have a lot of idle houses, how can they generate value.
Because this is a bilateral requirement, there are pain points on both sides.
The third page will tell you how I solved this problem.
Through this solution, I can let users save money, let the landlord make money, and then you can experience the local customs and culture in the process of traveling.
4. Market size
Then after we tell you the needs and solutions, what we want to tell you is how big the market is .
We use a two-page film to tell you the size of this market and the outlook for the future.
Then we will tell you in detail what the form of my product is. I
At the same time, it will also tell you how we make money and what our business model is. We have very good business expectations in the future, and I will also tell you what my promotion plans and plans for the future look like.
And who are our competitors in this market ? Compared with them, what are our characteristics and advantages ?
It also includes who our team is composed of, which modules are they responsible for, and where is their own experience? What is the value for us to realize this project?
Then we said that in addition to this operational data, we also have some media reports on us and user feedback on us .
Next I will tell you how much I want to raise to achieve this goal, which is my financing conditions .
That's what a very clear and simple business plan is about.
Next, let's take a look at an old-fashioned venture capital, Sequoia Capital . They recommended a template for a business plan. This template is also very clear and can also be used by you.
Let's take a look at this content from Sequoia Capital.
First of all it is also a one-sentence description of what to do, a description of the project .
Second, what are the pain points and problems of the current target users ? How are these problems being solved today? What can be improved?
And then the third is how do we solve this problem? where our value lies.
We give the display of specific products and specific scenarios, and then tell him why it is better for us to solve this problem now, and how big our market size is.
And how is our analysis of competition , how is our product developed , and what is the path of the product? What is our profit model , what is our pricing, what is our sales and distribution.
And ultimately, who is on my team to do this, and we'll add some financial expectations.
This is a very concise business plan for Sequoia.